Privacy

Last updated: October 2025

1. Data Controller

The data controller within the meaning of the General Data Protection Regulation (GDPR) and other data protection provisions is:

Vision Consulting AG
Compliance
Bächausstrasse 61
CH-8806 Bäch SZ
Switzerland

Email: dataprotection@vision.ch
Phone: +41 44 560 94 30
Website: www.betterwalls.it

Note: Vision Consulting AG has not appointed a data protection officer, as there is no legal obligation to do so.

1b. Data Transfer to Switzerland

The processing of your data is carried out in part by the controller in Switzerland. Switzerland has an adequacy decision from the European Commission (Decision 2000/518/EC amended by Implementing Decision (EU) 2024/1159), according to which an adequate level of data protection is ensured.

2. General Information on Data Processing

2.1 Scope of Personal Data Processing

We generally only process personal data of our users to the extent necessary to provide a functional website as well as our content and services. The processing of personal data regularly takes place only with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by legal provisions.

2.2 Legal Basis for Processing

Where we obtain the consent of the data subject for processing operations of personal data, Art. 6(1)(a) GDPR serves as the legal basis.

For the processing of personal data necessary for the performance of a contract to which the data subject is party, Art. 6(1)(b) GDPR serves as the legal basis. This also applies to processing operations necessary for the implementation of pre-contractual measures.

Where processing of personal data is necessary to comply with a legal obligation to which our company is subject, Art. 6(1)(c) GDPR serves as the legal basis.

Where processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6(1)(f) GDPR serves as the legal basis for processing.

2.2a Processing on Behalf of the Controller

To provide our services, we use external service providers (e.g. Shopify, Google Analytics, payment service providers, shipping service providers). We have concluded contracts pursuant to Art. 28 GDPR (data processing agreements) with all processors who process personal data on our behalf. These contracts ensure that processing only takes place according to our instructions and that an adequate level of protection is ensured.

2.3 Data Deletion and Storage Period

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may also take place if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. Blocking or deletion of data also takes place when a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

3. Provision of the Website and Creation of Log Files

3.1 Description and Scope of Data Processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:

Information about the browser type and version used
The user's operating system
The user's Internet service provider
The user's IP address
Date and time of access
Websites from which the user's system reaches our website (referrer URL)
Websites accessed by the user's system via our website
Amount of data transferred
Message about successful retrieval

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

3.2 Legal Basis and Purpose of Data Processing

The legal basis for the temporary storage of data and log files is Art. 6(1)(f) GDPR.

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. Storage in log files takes place to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. Data is not evaluated for marketing purposes in this context.

Our legitimate interest in data processing pursuant to Art. 6(1)(f) GDPR also lies in these purposes.

3.3 Storage Duration

The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In the case of data collection for the provision of the website, this is the case when the respective session has ended. In the case of data storage in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or anonymized so that an assignment of the accessing client is no longer possible.

3.4 Possibility of Objection and Removal

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.

4. Use of Cookies

4.1 Description and Scope of Data Processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that enables unique identification of the browser when the website is accessed again.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

4.2 Cookie Categories

We use the following cookie categories on our website:

Necessary Cookies (technically required)

Purpose: Basic website functionality, session management, shopping cart, checkout
Legal basis: Art. 6(1)(f) GDPR (legitimate interest)
Storage duration: Session cookies (deleted after closing the browser) or up to 30 days

Preference Cookies

Purpose: Storage of user settings (language, region)
Legal basis: Art. 6(1)(a) GDPR (consent)
Storage duration: Up to 12 months

Statistical Cookies

Purpose: Analysis of user behavior, website optimization
Legal basis: Art. 6(1)(a) GDPR (consent)
Storage duration: Up to 24 months

Marketing Cookies

Purpose: Display of personalized advertising, tracking across multiple websites
Legal basis: Art. 6(1)(a) GDPR (consent)
Storage duration: Up to 24 months

4.3 Specific Cookie List

The following cookies are used on our website:

Shopify Cookies (necessary):

_shopify_s: Session ID, 1 day
_shopify_y: Permanent shop ID, 1 year
cart: Shopping cart information, 14 days
cart_sig: Shopping cart signature, 14 days
secure_customer_sig: Customer login signature, 20 years
storefront_digest: Shop authentication, 2 years

Google Analytics Cookies (statistical, only with consent):

_ga: Customer ID to distinguish users, 2 years
_gid: Customer ID to distinguish users, 24 hours
_gat: Throttling request rate, 1 minute

Facebook Cookies (marketing, only with consent):

_fbp: Facebook pixel tracking, 3 months
fr: Facebook advertising ID, 3 months

Google Ads Cookies (marketing, only with consent):

_gcl_au: Google Ads conversion tracking, 90 days
IDE: Google DoubleClick, for ad targeting and remarketing, 13 months
test_cookie: Checks browser's cookie support, 15 minutes
Conversion cookie: Specific cookie for each conversion action, 30 days

4.4 Legal Basis and Purpose of Data Processing

The legal basis for processing personal data using technically necessary cookies is Art. 6(1)(f) GDPR. The legal basis for processing personal data using cookies for analysis purposes is, if the user has given specific consent, Art. 6(1)(a) GDPR.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The user data collected through technically necessary cookies is not used to create user profiles. The use of analysis cookies is for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.

Our legitimate interest in the processing of personal data pursuant to Art. 6(1)(f) GDPR also lies in these purposes.

4.5 Storage Duration, Possibility of Objection and Removal

Cookies are stored on the user's computer and transmitted from there to our website. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in their entirety.

You can change your cookie settings at any time via our cookie banner.

5. Google Analytics

5.1 Scope of Personal Data Processing

On our website we use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies that enable an analysis of your use of the website.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. We have activated IP anonymization on this website. Therefore, your IP address will be shortened by Google in advance within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services related to website use and Internet use to the website operator.

5.2 Legal Basis for the Processing of Personal Data

The legal basis for the use of Google Analytics is Art. 6(1)(a) GDPR (consent). Use only takes place if you have previously given your consent via our cookie banner.

5.3 Purpose of Data Processing

The use of Google Analytics serves the purpose of analyzing our website and optimizing our Internet presence.

5.4 Storage Duration

The data sent by us and linked to cookies is automatically deleted after 14 months. Deletion of data whose retention period has been reached occurs automatically once a month.

5.5 Possibility of Objection and Removal

You can prevent the storage of cookies by making an appropriate setting in your browser software. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout

As an alternative to the browser plugin, you can revoke your consent via our cookie banner or click on this link to prevent future collection by Google Analytics within this website (the opt-out only works in this browser and only for this domain). An opt-out cookie will be stored on your device. If you delete your cookies in this browser, you must click this link again.

5.6 Data Transfer to Third Countries

Google processes your data in the USA. The USA has an adequacy decision from the European Commission (EU-US Data Privacy Framework). Google LLC is certified under the EU-US Data Privacy Framework. Further information can be found at: https://www.dataprivacyframework.gov/

Further information on data protection at Google Analytics can be found at: https://support.google.com/analytics/answer/6004245

6. Social Media Plugins

6.1 Facebook Social Plugins

On our website, so-called social plugins ("plugins") of the social network Facebook are used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").

The plugins are marked with a Facebook logo (white "f" on blue tile or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin".

When you access a page of our website that contains such a plugin, your browser establishes a direct connection with Facebook's servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the website by it.

Through the integration of the plugins, Facebook receives the information that you have accessed the corresponding page of our website. If you are logged in to Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example by pressing the "Like" button or leaving a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there.

Legal basis: Art. 6(1)(a) GDPR (consent via cookie banner)

Purpose: Integration of social network functions, possibility of content sharing

Data transfer: Facebook processes data partly in the USA. Meta Platforms is certified under the EU-US Data Privacy Framework.

Objection: If you do not want Facebook to collect data about you via our website, you must log out of Facebook before visiting our website. You can also completely block Facebook plugins with add-ons for your browser.

Further information on the purpose and scope of data collection and its processing by Facebook can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/

6.3 Google Tag Manager

We use Google Tag Manager, a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

Description and scope: Google Tag Manager is a tag management solution that allows us to manage so-called website tags via an interface. Tags are small code elements on our website that serve, among other things, to measure traffic and visitor behavior, to detect the impact of online advertising and social channels, to use remarketing and targeting to audiences and to test and optimize websites.

Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not collect personal data. Tag Manager triggers other tags that may in turn collect data. This collection takes place through the tools integrated via Tag Manager (e.g. Google Analytics, Facebook Pixel).

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in efficient management and optimization of our marketing tools)

Purpose: Centralized management and implementation of analysis and marketing tags without direct code changes

Data transfer: Tag Manager may transmit technical information (IP address, browser, device) to Google servers in the USA. Google is certified under the EU-US Data Privacy Framework.

Objection: You cannot deactivate Tag Manager directly, but you can deactivate the individual services integrated via Tag Manager (e.g. Google Analytics, Facebook Pixel) via our cookie banner.

Further information on Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

6a. Meta Pixel (Facebook Pixel)

On our website we use the "Meta Pixel" (formerly "Facebook Pixel"), a service of Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").

6a.1 Description and Scope of Data Processing

The Meta Pixel is a code snippet integrated on our website that records various actions of visitors. The following data is collected and transmitted to Meta:

Technical information: IP address, browser type, operating system, device type
URLs visited and timestamps
Interactions on the website (page views, clicks, products added to cart, purchases)
HTTP referrer (previous website)
Cookie data and device IDs
For logged-in Facebook users: association with your Facebook profile

The Meta Pixel sets cookies (see section 4.3: _fbp, fr) that enable recognition of your browser during later visits.

6a.2 Purposes of Using the Meta Pixel

We use the Meta Pixel for the following purposes:

Conversion tracking: Measuring the effectiveness of our advertising campaigns on Facebook and Instagram by recording conversions (e.g. purchases, registrations)

Custom audiences: Creation of audiences based on website visitors for targeted advertising on Facebook and Instagram

Remarketing: Display of personalized advertising to people who have already visited our website

Lookalike audiences: Creation of audiences similar to our existing customers

Optimization of advertising campaigns: Automatic optimization of the delivery of our ads to people who are more likely to perform the desired action

6a.3 Legal Basis

The legal basis for using the Meta Pixel is Art. 6(1)(a) GDPR (consent). Processing only takes place if you have given your consent via our cookie banner.

6a.4 Data Transfer to Third Countries

Meta also processes the collected data on servers in the USA. Meta Platforms is certified under the EU-US Data Privacy Framework. Further information: https://www.dataprivacyframework.gov/

In addition, we have concluded standard contractual clauses with Meta pursuant to Art. 46 GDPR.

6a.5 Storage Duration

Meta stores the data collected via the pixel for different periods:

Event data (e.g. page views, purchases): 90 days
Custom audiences: Up to 180 days after last activity or until deletion by us
Cookies: Up to 90 days (_fbp cookie)

6a.6 Objection and Opt-Out Options

You have various options to prevent data collection by the Meta Pixel:

1. Cookie banner: Reject marketing cookies in our cookie banner or revoke your consent.

2. Facebook settings: If you have a Facebook account, you can deactivate the display of personalized advertising in your ad settings:

Facebook: https://www.facebook.com/settings?tab=ads
Instagram: via the app under Settings → Advertising

3. Browser settings: Block Meta cookies in your browser settings or use browser add-ons such as "Facebook Container" (Firefox).

4. Facebook logout: Log out of Facebook before visiting our website to prevent direct association with your profile.

Further information on Meta Pixel and data protection:

Meta privacy policy: https://www.facebook.com/privacy/explanation
Meta Pixel data use: https://www.facebook.com/business/help/742478679120153
Meta cookie policy: https://www.facebook.com/policies/cookies/

6b. Google Ads Conversion Tracking

We use Google Ads conversion tracking, a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), to measure the effectiveness of our Google Ads advertising campaigns.

6b.1 Description and Scope of Data Processing

When you click on one of our Google ads, a cookie for conversion tracking is stored on your device. These cookies expire after 30 days and are not used for personal identification.

If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

Data collected:

Cookie ID
Timestamp of ad click
Pages visited on our website
Actions performed (e.g. purchases, registrations)
IP address (shortened)
Technical information (browser, device, operating system)

Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers.

6b.2 Purpose of Use

The information obtained through the conversion cookie serves to:

Create conversion statistics (e.g. how many users make a purchase after clicking on an ad)
Measure the success of our advertising campaigns
Optimize our advertising campaigns
Calculate cost per conversion

6b.3 Legal Basis

The legal basis for using Google Ads conversion tracking is Art. 6(1)(a) GDPR (consent). Processing only takes place if you have given your consent via our cookie banner.

6b.4 Data Transfer to Third Countries

Google also processes your data on servers in the USA. Google LLC is certified under the EU-US Data Privacy Framework. Further information: https://www.dataprivacyframework.gov/

6b.5 Storage Duration

The conversion cookies have a storage duration of 30 days. Conversion statistics are stored by Google for different periods, usually for 90 days.

6b.6 Objection and Opt-Out Options

You can prevent participation in conversion tracking in various ways:

1. Cookie banner: Reject marketing cookies in our cookie banner or revoke your consent.

2. Browser settings: Set your browser to block cookies from the domain "googleadservices.com".

3. Google Ads settings: Deactivate personalized advertising in your Google account settings:
https://adssettings.google.com/

4. Browser plugin: Install the browser add-on to deactivate Google Analytics:
http://tools.google.com/dlpage/gaoptout

5. Further opt-out options:
- Digital Advertising Alliance: http://www.aboutads.info/choices/
- Network Advertising Initiative: http://www.networkadvertising.org/choices/

Further information on Google Ads and data protection:

Google Ads privacy policy: https://policies.google.com/privacy
Google Ads conversion tracking: https://support.google.com/google-ads/answer/1722022

7. E-Commerce Platform Shopify

Our website is hosted on the e-commerce platform Shopify. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (or, if you are resident in North America, Shopify Inc., 151 O'Connor Street, Ground floor, Ottawa, Ontario, K2P 2L8, Canada).

7.1 Scope of Data Processing

Shopify processes the following data to provide the e-commerce infrastructure:

Order data (products, quantities, prices)
Customer data (name, address, email, phone number)
Payment information (which is not permanently stored by us)
Technical data (IP address, browser, device)
Usage behavior (pages visited, clicks, dwell time)

7.2 Legal Basis and Purpose

Legal basis: Art. 6(1)(b) GDPR (contract fulfillment) and Art. 6(1)(f) GDPR (legitimate interest in reliable hosting and e-commerce infrastructure)

Purpose: Provision of the online shop, order processing, payment processing, shipping processing, customer service

7.3 Shopify Analytics

Shopify automatically collects analysis data on the use of our shop:

Number of visitors and page views
Dwell time and bounce rates
Conversions and cart abandonments
Product views and purchases
Geographic origin of visitors

This data serves to optimize our shop offer and improve user experience.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in shop optimization)

7.4 Storage Duration

Shopify stores your data as long as you have a customer account with us or as long as we are legally obliged to retain them (e.g. tax retention obligations up to 10 years).

7.5 Data Transfer to Third Countries

Shopify processes data on servers in Canada and the USA. Shopify is certified under the EU-US Data Privacy Framework and has concluded standard contractual clauses with us.

Further information on data protection at Shopify can be found at: https://www.shopify.com/legal/privacy

8. Payment Service Providers

8.1 PayPal

On our website we offer payment via PayPal. The provider is PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

When you pay with PayPal, your entered payment data is transmitted to PayPal. The transmission of data to PayPal is based on Art. 6(1)(b) GDPR (contract fulfillment) and only to the extent necessary for payment processing.

PayPal may also transfer data to the USA. PayPal is certified under the EU-US Data Privacy Framework.

Further information on data processing by PayPal can be found in PayPal's privacy policy: https://www.paypal.com/en/webapps/mpp/ua/privacy-full

8.2 Shopify Payments

We use Shopify Payments as an additional payment service provider. Shopify Payments is provided by Shopify International Limited or Shopify Inc. and works with various payment service providers (e.g. Stripe).

When making a payment via Shopify Payments, your payment data is transmitted encrypted via a secure connection. We do not store credit card data ourselves. The payment data is transmitted directly to the payment service providers and processed there.

Legal basis: Art. 6(1)(b) GDPR (contract fulfillment)

Purpose: Secure processing of online payments

Data transfer: Shopify Payments may transfer data to the USA and Canada. Shopify is certified under the EU-US Data Privacy Framework.

Further information: https://www.shopify.com/legal/privacy

9. Shipping Service Providers

For shipping processing, we transmit your data to the following shipping service providers:

9.1 DHL (Deutsche Post DHL Group)

Provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

Data transmitted: Name, delivery address, phone number (optional), email address (for shipment tracking), package contents (product description)

Legal basis: Art. 6(1)(b) GDPR (contract fulfillment)

Purpose: Delivery of ordered goods

Storage duration: According to legal retention periods in transport law

9.2 DPD (DPD Deutschland GmbH)

Provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Data transmitted: Name, delivery address, phone number (optional), email address (for shipment tracking)

Legal basis: Art. 6(1)(b) GDPR (contract fulfillment)

Purpose: Delivery of ordered goods

9.3 Swiss Post

Provider: Swiss Post Ltd, Wankdorfallee 4, 3030 Bern, Switzerland

Data transmitted: Name, delivery address, phone number (optional), email address (optional)

Legal basis: Art. 6(1)(b) GDPR (contract fulfillment)

Purpose: Delivery of ordered goods

10. Newsletter

10.1 Description and Scope of Data Processing

You have the option to subscribe to our newsletter via our website. Newsletter delivery takes place via Shopify. For this purpose, the following data is transmitted to us during registration:

Email address (mandatory)
IP address of the accessing computer
Date and time of registration

During the registration process, your consent to the processing of this data is obtained and reference is made to this privacy policy.

After your registration, you will receive an email to confirm your registration (double opt-in procedure). Only after confirmation by clicking on the link in this email will you be added to the newsletter distribution list.

10.2 Legal Basis and Purpose of Data Processing

The legal basis for the processing of data after registration for the newsletter by the user is, if consent is given, Art. 6(1)(a) GDPR.

The collection of the email address serves to deliver the newsletter. The collection of the IP address and the time of registration serves to be able to trace possible misuse of an email address of a data subject at a later time and as proof of the consent given.

10.3 Storage Duration

The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user's email address is therefore stored as long as the newsletter subscription is active.

10.4 Possibility of Objection and Removal

The newsletter subscription can be terminated by the affected user at any time. For this purpose, there is a corresponding link in each newsletter. This also enables revocation of consent to the storage of personal data collected during the registration process.

11. Registration and Customer Account

11.1 Description and Scope of Data Processing

You have the option to register on our website and create a customer account. The following data is collected:

Email address (mandatory)
Password (stored encrypted)
Title, first and last name
Address (billing address, delivery address if applicable)
Phone number (optional)
Date of birth (optional)
IP address and time of registration

During the registration process, your consent to the processing of this data is obtained.

11.2 Legal Basis and Purpose of Data Processing

The legal basis for the processing of data is, if consent is given, Art. 6(1)(a) GDPR. If registration serves to fulfill a contract or to carry out pre-contractual measures, the additional legal basis is Art. 6(1)(b) GDPR.

Registration is necessary for the provision of certain content and services on our website. A customer account allows you in particular to:

Place orders without having to re-enter your data
View your order history
Manage your address data
Save your settings

11.3 Storage Duration

The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. This is the case when you delete your customer account. Storage beyond this may take place if we are legally obliged to retain the data (e.g. commercial or tax retention obligations up to 10 years for order data).

11.4 Possibility of Objection and Removal

You always have the option to delete your customer account. For this purpose, contact the contact details provided or use the account deletion function in your customer area.

11a. Order Processing and Contract Fulfillment

11a.1 Description and Scope of Data Processing

When you purchase products in our online shop, the following personal data is collected and processed as part of order processing:

Mandatory information:

Title, first and last name
Billing address (street, house number, postal code, city, country)
Email address
Order data (ordered products, quantities, prices, order number, order date)

Optional information:

Different delivery address
Phone number
Date of birth (for specific orders, if required)
Company data (for commercial orders)

Automatically collected data:

IP address
Date and time of order
Payment information (which is not permanently stored by us, but transmitted directly to payment service providers)

The data is necessary for the processing of your purchase contract. Without this data, we cannot process and execute your order.

11a.2 Legal Basis for Data Processing

The legal basis for the processing of data as part of order processing is Art. 6(1)(b) GDPR (contract fulfillment). Processing is necessary for the fulfillment of the purchase contract.

11a.3 Data Transfer

Your order data is transferred to the following recipients, to the extent necessary for contract fulfillment:

Shipping service providers (DHL, DPD, Swiss Post): Name, delivery address, phone number (optional), email address (for shipment tracking)
Payment service providers (PayPal, Shopify Payments): Name, billing address, email address, payment information
Shopify (e-commerce platform): All order data for technical processing (see section 7)

No transfer to other third parties takes place unless we are legally obliged to do so (e.g. to tax authorities) or you have expressly consented.

11a.4 Storage Duration

Your order data is stored for the duration of contract processing. After completion of the contract, the data is stored for the duration of the legal retention periods:

Commercial retention obligations: 10 years for commercial books, inventories, opening balance sheets, annual accounts, accounting documents
Tax retention obligations: 10 years for invoices and accounting documents

After expiry of these periods, the data is deleted unless you have consented to further storage or we are obliged to longer storage for legal reasons.

11a.5 Possibility of Objection and Removal

The collection and processing of data is absolutely necessary for the execution of the purchase contract. Without this data, we cannot process your order. Objection to data processing as part of contract fulfillment is therefore not possible as long as the contractual relationship exists.

After expiry of the legal retention periods, you can request deletion of your order data at any time.

12. Contact Form and Contact by Email

12.1 Description and Scope of Data Processing

There is a contact form on our website that can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask is transmitted to us and stored. This data is usually:

Name
Email address
Subject
Message
IP address and time of submission

Alternatively, contact via the provided email address is possible. In this case, the user's personal data transmitted with the email is stored.

In this context, there is no transfer of data to third parties. The data is used exclusively for processing the conversation.

12.2 Legal Basis and Purpose of Data Processing

The legal basis for the processing of data is, if consent is given, Art. 6(1)(a) GDPR. The legal basis for the processing of data transmitted in the course of sending an email is Art. 6(1)(f) GDPR. If the email contact aims at concluding a contract, the additional legal basis is Art. 6(1)(b) GDPR.

The processing of personal data serves us solely for processing the contact. In the case of contact by email, this also includes the necessary legitimate interest in processing the data.

12.3 Storage Duration

The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data from the contact form input mask and those sent by email, this is the case when the respective conversation with the user has ended. The conversation has ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

Storage beyond this may take place if legal retention obligations exist.

12.4 Possibility of Objection and Removal

The user always has the option to revoke consent to the processing of personal data. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued. Contact the contact details provided for this purpose.

In this case, all personal data stored in the course of contact will be deleted, unless legal retention obligations prevent this.

13. Product Reviews

If you leave a product review on our website, the following data is stored:

Your name or pseudonym (as indicated by you)
Email address (not published)
Review text
Star rating
Date of review
IP address (for abuse prevention)

Legal basis: Art. 6(1)(a) GDPR (consent) and Art. 6(1)(f) GDPR (legitimate interest in authentic customer reviews)

Purpose: Publication of customer opinions, improvement of product quality, trust building

Storage duration: Reviews are stored permanently until you request deletion or until we must remove the review for legal reasons.

13a. IMPORTANT: Your Right to Object

You have the right to object to the processing of your personal data at any time!

According to Art. 21 GDPR, you can object in particular to:

Objection to direct marketing: If your data is processed for advertising purposes, you can object at any time and without giving reasons. After your objection, we will no longer use your data for advertising purposes.

Objection to processing based on legitimate interest: If processing is based on Art. 6(1)(f) GDPR (legitimate interest), you can object for reasons arising from your particular situation. We will cease processing unless we can demonstrate compelling legitimate grounds for processing that override your interests.

How you can object:

Email: dataprotection@vision.ch
Phone: +41 44 560 94 30
In writing: Vision Consulting AG, Compliance, Bächausstrasse 61, CH-8806 Bäch SZ, Switzerland

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14. Rights of the Data Subject

If personal data concerning you is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

14.1 Right of Access (Art. 15 GDPR)

You can request confirmation from the controller as to whether personal data concerning you is being processed by us. If such processing is taking place, you can request information from the controller about the following:

the purposes for which the personal data is being processed
the categories of personal data being processed
the recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed
the planned duration of storage of the personal data concerning you
the existence of a right to rectification or erasure of the personal data concerning you
the existence of a right to restriction of processing or a right to object to such processing
the existence of a right to lodge a complaint with a supervisory authority
all available information about the source of the data if the personal data is not collected from the data subject
the existence of automated decision-making including profiling and meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

You have the right to request information about whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR relating to the transfer.

14.2 Right to Rectification (Art. 16 GDPR)

You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is inaccurate or incomplete.

14.3 Right to Restriction of Processing (Art. 18 GDPR)

Under the following conditions, you may request restriction of the processing of personal data concerning you:

if you contest the accuracy of the personal data concerning you, for a period enabling the controller to verify the accuracy of the personal data
the processing is unlawful and you oppose the erasure of the personal data and request restriction of their use instead
the controller no longer needs the personal data for the purposes of processing, but you require them for the establishment, exercise or defense of legal claims
if you have objected to processing pursuant to Art. 21(1) GDPR and it is not yet clear whether the legitimate grounds of the controller override your grounds

14.4 Right to Erasure (Art. 17 GDPR)

You may request that the controller erase personal data concerning you without undue delay, and the controller is obliged to erase such data without undue delay where one of the following grounds applies:

The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed
You withdraw consent on which the processing is based according to Art. 6(1)(a) or Art. 9(2)(a) GDPR and there is no other legal ground for the processing
You object to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21(2) GDPR
The personal data concerning you has been unlawfully processed
The erasure of the personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject

The right to erasure does not exist to the extent that processing is necessary:

for exercising the right of freedom of expression and information
for compliance with a legal obligation or for the performance of a task carried out in the public interest
for the establishment, exercise or defense of legal claims

14.5 Right to Notification (Art. 19 GDPR)

If you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to communicate this rectification or erasure of data or restriction of processing to all recipients to whom the personal data concerning you has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right vis-à-vis the controller to be informed about these recipients.

14.6 Right to Data Portability (Art. 20 GDPR)

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used and machine-readable format. In addition, you have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, where:

the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and
the processing is carried out by automated means

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible.

14.7 Right to Object (Art. 21 GDPR)

You have the right to object at any time, on grounds relating to your particular situation, to processing of personal data concerning you which is based on Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on those provisions.

The controller shall no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.

14.8 Right to Withdraw Consent (Art. 7(3) GDPR)

You have the right to withdraw your consent to data protection at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

14.9 Right to Lodge a Complaint with a Supervisory Authority (Art. 77 GDPR)

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data concerning you infringes the GDPR.

The competent supervisory authority for Italy is the Garante per la protezione dei dati personali. Further information can be found at: https://www.garanteprivacy.it

15. Data Security

When visiting the website, we use the widespread SSL (Secure Socket Layer) procedure in conjunction with the highest level of encryption supported by your browser. This is usually 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. Whether a single page of our website is transmitted in encrypted form can be recognized by the closed representation of the key or lock symbol in the lower status bar of your browser.

We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological development.

16. Currency and Amendment of this Privacy Policy

This privacy policy is currently valid and has the status of October 2025.

Due to the further development of our website and offers on it or due to changed legal or official requirements, it may become necessary to change this privacy policy. The current privacy policy can be accessed and printed at any time on the website at https://www.betterwalls.it/pages/privacy